2023 Mirakl Seller Report: Businesses Fueling Marketplace & Dropship Growth
2023 Seller Report by Mirakl
With changing market dynamics and shifting consumer preferences, running a profitable eCommerce business is not easy. Whether you operate a marketplace or dropship platform, sell through marketplaces or dropship, or do both, understanding the dynamics of these fast-growing channels is essential for growth. The 2023 Mirakl Seller Report explores why more retailers and brands are selling on different channels, their strategies for growth and how marketplace and dropship platforms can attract top sellers.
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Report Highlights:
Online marketplace growth is attracting more businesses to sell The number of businesses that began selling on marketplaces in 2022 increased by 31% over the previous year, demonstrating a surge of interest in the platform economy.
Retailers are expanding their marketplace business More than half (53%) of marketplace sellers surveyed are selling on more marketplaces than they were a year ago, and 62% expect to expand across additional marketplaces in the next 12 months.
Sellers choose different paths to success Roughly half of companies market their entire product assortment on marketplaces. A quarter of sellers limit their platform offering to a small subset of their full product catalog, while 8% of sellers have no overlap between marketplace and owned channels — developing an exclusive offering for their marketplace partnerships.
Sellers look for high traffic and low commission from operators Marketplace sellers prioritize website traffic, product categories, commission rates, and ease of use. Operators that make life easy and profitable for sellers will have an easier time with recruitment.
Report Highlights
1
Online marketplace growth is attracting more businesses to sell. The number of businesses that began selling on marketplaces in 2022 increased by 31% over the previous year, demonstrating a surge of interest in the platform economy.
2
Retailers are expanding their marketplace business. More than half (53%) of marketplace sellers surveyed are selling on more marketplaces than they were a year ago, and 62% expect to expand across additional marketplaces in the next 12 months.
3
Sellers choose different paths to success. Roughly half of companies market their entire product assortment on marketplaces. A quarter of sellers limit their platform offering to a small subset of their full product catalog, while 8% of sellers have no overlap between marketplace and owned channels — developing an exclusive offering for their marketplace partnerships.
4
Sellers look for high traffic and low commission from operators. Marketplace sellers prioritize website traffic, product categories, commission rates, and ease of use. Operators that make life easy and profitable for sellers will have an easier time with recruitment.
Key findings from the report
56%
of businesses sell on more than 2 marketplaces compared to 50% a year ago
62%
of sellers surveyed plan to sell on more marketplaces in the next year
23 days
the average time from initial onboarding to first sale on Mirakl-powered marketplaces
We choose marketplaces and dropship platforms because they fuel our business growth. Marketplaces are tried-and-true for scalability, while dropshipping offers low-risk access to new markets, both locally and globally. It's all about strategic expansion. We are currently selling on 20+ Mirakl-powered marketplaces, all centralized on Mirakl Connect."
About the 2023 Seller Report by Mirakl
The Mirakl Seller Report is based on analysis of a data set of B2C marketplaces and dropship platforms powered by Mirakl. An online survey was conducted to a panel of 1,500 retailers selling on marketplaces in Q4 2022. Respondents were based in the United States, United Kingdom, Germany, France and Spain.
