Macy's adds 2,000+ brands with a Mirakl-powered marketplace

Macy's Case Study

Macy's Inc, a leading US department store brand, is a go-to shopping destination both in-store and online with $23.1 billion in annual net sales. In an effort to enhance their online business, Macy’s launched a Mirakl-powered marketplace in September 2022. The goal was to expand their assortment by working with trusted third-party sellers, ensuring scale without compromising brand integrity.

Download now to hear how Macy’s transformed their online strategy resulting in a 145% quarter on quarter increase in marketplace sales in Q1-Q4 FY 2023.

Key insights from the case study include:

• Why Macy's choose Mirakl to power their online marketplace

• The main benefits to launching a marketplace and the results Macy's has experienced

• Marketplace best practices including debunking the myth of cannibalization