Case Study

Macy's adds 2,000+ brands with a Mirakl-powered marketplace

image

Macy's Case Study

Macy's Inc, a leading US department store brand, is a go-to shopping destination both in-store and online with $23.1 billion in annual net sales. In an effort to enhance their online business, Macy’s launched a Mirakl-powered marketplace in September 2022. The goal was to expand their assortment by working with trusted third-party sellers, ensuring scale without compromising brand integrity.

Download now to hear how Macy’s transformed their online strategy resulting in a 145% quarter on quarter increase in marketplace sales in Q1-Q4 FY 2023.

Key insights from the case study include:

  • Why Macy's choose Mirakl to power their online marketplace

  • The main benefits to launching a marketplace and the results Macy's has experienced

  • Marketplace best practices including debunking the myth of cannibalization

All Resources

The Mirakl logo is displayed on a dark blue background. Below it, the title reads, "eCommerce Accelerator Guide" in pink and purple gradient text, with the subtitle, "Six Proven Tips from Retail Experts" in white.

Accelerate your eCommerce growth with proven strategies from retail leaders

Case Study: Leroy Merlin Brazil

Case Study: Leroy Merlin Brazil

image

Pioneering Digital Transformation Through Marketplace: Macy's Inc