B2B Commerce

Unifying commerce operations for manufacturers, distributors and wholesalers

Managing multiple sales channels, complex supply chains and disconnected systems is challenging and can erode profit margins. Mirakl simplifies B2B commerce with a unified solution that automates and orchestrates orders, inventory and fulfillment flows across your entire supply chain.

Boost revenue growth, reduce operational inefficiencies, minimize errors and create a seamless omnichannel experience. Transform B2B commerce with Mirakl.

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Bridge supply sources and sales channels for seamless business operations

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    Unified supply sources

    Overcome multi-supplier, inventory and fulfillment complexities with streamlined operations.

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    Omnichannel customer experience

    Deliver consistent experiences across sales channels that boost satisfaction and unlock new opportunities.

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    Integrated technology ecosystem

    Unify fragmented tech systems by centralizing orders, inventory, fulfillment and workflows.

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“We had a mission to bring our dealers online and we had a mission to sell online. Our platform helped us achieve both of those objectives. Mirakl is the leader in this space!”

Nick Ostergaard
Senior Manager, Digital Advanced Services

Building blocks for unified commercial operations

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    Automated supplier & product onboarding

    A dedicated interface, powered by proprietary gen-AI, for your suppliers to automate product onboarding, order routing and shipping management.

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    Unified, 360 inventory visibility

    Connect all your supply sources, including warehouses, subsidiaries, DCs and external third parties, for a real-time view of inventory.

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    Order orchestration & management

    Capture orders from every channel, automate order splitting and route orders to the right supply source based on your rules.

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“Speed to market means everything in business. It would take days to add a new SKU as we worked with our suppliers to get all the product information from them in the correct format. Now, all of the requirements are in the Mirakl platform, ensuring the right data and format when suppliers import their products. As a result, a new product can be live in a single day”

Lisa Schaffer
Manager, On-Line Merchandising

Drive measurable results with Mirakl B2B Commerce

  • 5-15% Revenue Growth

    Achieved by unlocking missed sales opportunities, delivering a faster omnichannel experience and increasing cross-selling.

  • 3-7% Cost Reduction

    Delivered by reducing your Cost-to-Serve and optimizing fulfillment processes.

Key B2B use cases with Mirakl

Streamline and automate the onboarding of all supply sources — whether internal or third-party — along with their catalogs, ensuring accurate, real-time information is accessible to all stakeholders.

Manufacturers can now turn their eCommerce into a fully transactional channel by onboarding distributors to sell directly to customers, unlocking new revenue streams and owning and improving customer experience.

Create commercial synergies across subsidiaries, entities, and brands with a unified product catalog and standardized processes. This creates cross-selling opportunities across business units, driving growth and delivering a seamless customer experience.

Digitize access to aftermarket parts & accessories with a centralized platform, offering customers a seamless procurement experience for all their spare parts needs in one single place.

Consolidate inventory from multiple supply sources — internal, distributors, and third-party — into a single, transparent view, enabling efficient and optimized order fulfillment across all channels.

Mirakl's connected suite of solutions

Expand your assortment without the burden of carrying costs or risks with Mirakl's industry-leading Marketplace and Dropship Platform. With our innovative platform models, retailers and B2B businesses can effortlessly offer a diverse catalog without the need to invest in additional inventory. Benefit from the unparalleled advantages of speed, scalability, agility and profitability through our marketplace, dropship and one-creditor functionalities.

Maximize the potential of your expanded product assortment by monetizing all website traffic through Mirakl Ads. Transform your eCommerce audience into a highly profitable revenue stream by selling ad space, offering a retail media solution for both first-party and marketplace assortment.

Rapidly respond to customer demands and kickstart your marketplace and dropship journey with Mirakl Connect's high-quality, ready-to-onboard supplier ecosystem. With your best future sellers already integrated into the Mirakl Platform, accelerate your time to launch, streamline internal operations and achieve remarkable growth with our powerful network of sellers and partners.

Simplify supplier catalog onboarding and management with Mirakl Catalog Platform's AI-first tools. Modern eCommerce relies on quality product information, and our platform helps retailers and B2B businesses save time by instantly converting supplier catalogs to meet your specific eCommerce requirements, while improving product data for enhanced discoverability onsite and in SEO.

Attract top sellers effortlessly with simple onboarding and fast, secure payments through Mirakl Payout. Our integration allows marketplaces to launch faster, with easy setup and management of payment workflows, all through a unified connection, while maintaining minimal impact on existing pay-in provider relationships.