Dropship, marketplace or both: Which assortment strategy is right for your business?
Strategies for retailers to expand assortment profitably
Assortment expansion strategies like dropshipping and marketplace are not new to the world of retail. But customer demands, brand expectations and macroeconomic pressure are forcing organizations to relook at how they can better optimize their product assortment. With these factors in mind, dropship and marketplace have become a trusted solution for retailers to build more resilience into their organization. In this in-depth analysis by Mirakl, discover how to retailers can use dropship, marketplace or both platform models to drive commerce profitability.
In this ebook you will learn:
How to use dropship, marketplace or both to your advantage
How dropship and marketplace support an owned inventory strategy
Benefits of having marketplace and dropship within one platform
Key differences between dropship and marketplace
What is dropship?
A fulfillment strategy designed to alleviate first-party supply chain constraints by having brands ship directly to the end customer on behalf of the retailer.
What is marketplace?
A platform business model strategy designed to make it fast and easy for a retailer to connect their customers with more products by facilitating transactions on their website with third-party brands.
What is a unified strategy?
Find out how to strike a balance between risk mitigation and customer experience to build trust and drive sustained business.
2023 Dropship and Marketplace Guide by Mirakl
This eBook will help businesses learn more about the benefits of different platform models, and decide which platform strategy is best for your business. Are you set up to take advantage of the benefits that these models can offer, especially when it comes to optimizing inventory across both dropship and marketplace models?
