11 Essential Best Practices from Leading Enterprise Marketplaces
Unlock the Definitive Guide to Enterprise Marketplace Success
The eCommerce landscape is rapidly shifting, with businesses turning to and embracing the marketplace model as their best pathway to growth. In 2020, online marketplaces represented 62% of all online sales, and grew at double the rate of overall eCommerce, during some of the most remarkable quarters of online sales growth ever.
Navigating this new environment requires a modern playbook: a definitive guide dedicated to helping businesses launch and scale enterprise marketplaces of their own, regardless of industry. As a result, Mirakl created the 11 Essential Best Practices from Leading Enterprise Marketplaces. Developed with the insights and expertise that only comes from working with more than 300 preeminent enterprise marketplace leaders, the 11 Best Practices is the foremost guide for unlocking the benefits of this new, innovative way of doing business.
In this eBook, you’ll discover:
How to use an enterprise marketplace to unlock innovative growth opportunities.
Guidelines around marrying scale and curation to ensure you’re maximizing choice while preserving brand integrity.
Common pitfalls to avoid when launching and scaling an enterprise marketplace.
In-depth case studies and real-world examples from leading Platform Pioneers such as The Kroger Co., Express, and Toyota Material Handling
Best practices backed by Platform Pioneer insights
The 11 best practices fall into three categories, each supported with case studies, examples, and insights from leading Platform Pioneers across industries.
Strategic Vision
Creates the foundation for a successful launch and drives the continued growth that defines the world’s most successful marketplaces.
Key operational decisions
Determine how your buyers experience your enterprise marketplace, and ultimately whether they’ll come back for more.
Enablers and change management
to foster, monitor, and respond to marketplace success by creating the right conditions for growth
Hear from industry leaders who are using Mirakl-powered marketplaces to stay ahead
Launching and scaling an enterprise marketplace has become mission critical for any organization seeking to meet its customers’ needs. Doing so successfully requires a new playbook.
These best practices represent the strategies that every organization – regardless of its industry – must embrace to build a successful, continually scaling enterprise marketplace business. They’ve been developed with the expertise that comes from supporting more than 350 leading Platform Pioneers as they create trusted, high performing, customer-centric marketplaces, powered by Mirakl, to fuel their growth.
Every enterprise has the opportunity to do the same, using their brand, reputation, and deep customer knowledge to create even more value for buyers.
Learn how mistakes such as fears of cannibalization, limiting competition, and falling into the "do it yourself" trap can inhibit your marketplace's success.
Download the eBook to see the full list and learn more!
