How Conrad grew their online offering to better serve the specific needs of their B2B customers
Conrad Company overview
Overview:
€1B+ annual company turnover
17 Operating European Countries
50k packages each day
Conrad Electronic, a family-owned company based in Germany, was founded in 1923 and is now one of Europe’s leading B2B sourcing platforms for technical supplies. Over €1 billion annual company turnover / Operates in 17 European countries / Cutting-edge logistics center dispatching 50,000 packages each day.
The main factors behind our decision to partner with Mirakl were the broad range of functions offered by the solution as well as Mirakl’s long-standing success in quickly setting up different marketplaces. It took us almost 100 years to offer 800,000 Conrad products. It took us 5 years to offer more than 7 million product offers. We couldn’t have done this without the marketplace. Our partnership with Mirakl enabled us to launch our marketplace quickly and to scale across Europe and grow our overall business faster.
The Conrad Marketplace
The Goal
Conrad wanted to make sourcing of technical supplies as efficient as possible for customers.
Before the launch of their marketplace, Conrad offered 800,000 products on conrad.de. Their research found that to become a one- stop shop that truly meets their customers’ needs they would need to sell millions of products.
The Conrad team knew the only way to achieve this ambitious SKU count and to take their offering for business customers to the next level was to launch a B2B marketplace. They went on to do just that in 2017, launching one of the first marketplaces of its kind for technical supplies in Germany.
Meeting the technical needs of today’s B2B buyer
Today, over 2 million business customers in Germany are using the Conrad Sourcing Platform. Thanks to the capabilities of the Mirakl Marketplace Platform, Conrad has custom built its marketplace so that is responds to the specific needs of B2B buyers:
Strong payment facilities (pay on due date) with white label invoicing
Volume pricing to foster large purchases
B2B offer with large B2B sellers
Specific distribution channels targeting every type of customer, from small businesses to multi-national companies
Marketplace results
Since launching its Mirakl-Powered Marketplace in 2017, Conrad has:
Added 470 sellers to the marketplace
Expanded into Austria (2021) and the Netherlands (2022), with further internationalization planned for the near future
Through the marketplace, Conrad supplies more than 7 million product offers from leading brands and manufacturers, together with a range of services tailored to their customers’ needs. This constantly growing product range means Conrad is providing a true one-stop shopping experience to its business customers.
7M+
Products offered on conrad.de
+470
new sellers added to the marketplace
