Adobe ebook: Get Started with B2B Marketplaces
How to Make the Business Case to Launch a B2B Marketplace
Learn from industry-leading experts on how to get started with a B2B marketplace.
B2B organizations have embraced online shopping — and market trends suggest that there’s no going back. Buyers expect the same convenient experience offered by leading consumer sites, and it’s no surprise that one-third choose marketplaces to procure at least 50% of their products and services.
With B2B marketplace sales set to nearly double by 2025, B2B companies across industries are looking to marketplaces to grow their business and keep pace with customers’ demands.
In partnership with Adobe Commerce, we’ve outlined the specific insights and considerations wholesalers, manufacturers and group purchasing organizations need to know to make the business case for launching a marketplace.
Download the eBook to discover key marketplace insights including:
How B2B organizations with different business models can benefit from marketplaces.
The 3 most prominent marketplace types and what kind of B2B organizations they are best suited for.
Case studies from Platform Pioneers like AccorHotels on how they are leveraging the marketplace model to better serve customers.
Get access now to uncover the insights and advice specifically for wholesalers, industrial manufacturers and group purchasing organizations getting started with a B2B marketplace.
