Les principaux facteurs de croissance du e-commerce (1)
Que contient le rapport ?
La troisième édition du Baromètre Mirakl des marketplaces révèle 3 facteurs à l’origine de cette croissance exceptionnelle :
Les marketplaces et le dropship répondent mieux aux attentes des clients que le e-commerce traditionnel
Les retailers augmentent leurs revenus grâce à une stratégie d'externalisation des stocks
Les marques multiplient leurs canaux de vente en ligne
Le rapport présente les points de vue de The Knot Worldwide, H&M Home & Kingfisher sur l’impact de leur stratégie de plateforme sur leur activité commerciale.
“[Mirakl] est la solution idéale pour les grandes marques qui souhaitent élargir leur gamme de produits. Mirakl fonctionne aussi bien pour l'extension de gamme des détaillants grand public que pour les fabricants B2B qui rationalisent leurs réseaux de distributeurs..."
Mirakl's connected suite of solutions
Marketplace and Dropship
Expand your assortment without the burden of carrying costs or risks with Mirakl's industry-leading Marketplace and Dropship Platform. With our innovative platform models, retailers and B2B businesses can effortlessly offer a diverse catalog without the need to invest in additional inventory. Benefit from the unparalleled advantages of speed, scalability, agility, and profitability through our marketplace, dropship, and one-creditor functionalities.
Retail Media
Maximize the potential of your expanded product assortment by monetizing all website traffic through Mirakl Ads. Transform your eCommerce audience into a highly profitable revenue stream by selling ad space, offering a retail media solution for both first-party and marketplace assortment.
Brand and Supplier Network
Rapidly respond to customer demands and kickstart your marketplace & dropship journey with Mirakl Connect's high-quality, ready-to-onboard supplier ecosystem. With your best future sellers already integrated into the Mirakl Platform, accelerate your time to launch, streamline internal operations, and achieve remarkable growth with our powerful network of sellers and partners.
Subsidiary Consolidation and Cross-Selling
Simplify supplier catalog onboarding and management with Mirakl Catalog Platform's AI-first tools. Modern eCommerce relies on quality product information, and our platform helps retailers and B2B businesses save time by instantly converting supplier catalogs to meet your specific eCommerce requirements, while improving product data for enhanced discoverability onsite and in SEO.
Marketplace Seller Pay-out
Attract top sellers effortlessly with simple onboarding and fast, secure payments through Mirakl Payout. Our integration allows marketplaces to launch faster, with easy setup and management of payment workflows, all through a unified connection, while maintaining minimal impact on existing pay-in provider relationships.
