How to Nail the Delivery Promise: Overcome Platform Challenges and Empower Sellers
In a world where next-day delivery is common, ensuring a reliable, transparent delivery promise is critical. For marketplaces that rely on third-party sellers, this becomes a complex challenge. Managing delivery expectations across first-party and third-party operations is especially challenging because third-party products are shipped and delivered directly from the seller.
With effective delivery performance management, both internal and external logistics can align seamlessly with the company's delivery promise.
Why Businesses Need to Prioritize Accurate Delivery Management
The need for reliable delivery estimates isn't just about customer satisfaction—it's essential for platform businesses, whether marketplace or dropship competitiveness. For several B2B businesses, accurate delivery management is critical for their day-to-day operations.
With giants like Amazon setting high standards and offering next-day delivery, maintaining control over delivery timelines is vital. Reliable delivery estimates are crucial for operational efficiencies, customer satisfaction, loyalty and higher conversion rates.
To bridge this gap, businesses must explore innovative solutions that provide comprehensive oversight of seller operations. An effective delivery management strategy can help retailers gain:
Visibility and control over delivery dates
Increase conversion and trust
A consistent experience between first-party and third-party products
The Role of Sellers in Delivery Promise Accuracy
Marketplace sellers and dropship suppliers face significant challenges when it comes to managing fulfillment and maintaining delivery promises—both of which are critical for business success and driving conversions. Issues like data accuracy, varying carrier performance, and manual platform updates can directly affect business outcomes and conversion rates.
Platform businesses must collaborate with sellers, providing tools and insights to streamline processes and ensure accuracy. By fostering partnerships and empowering sellers with the right tools, businesses can improve attractiveness with delivery reliability, improve efficiency, boost customer satisfaction and improve conversion overall.
Investing in technology that offers sellers data-driven insights into delivery promise estimates and performance is essential to meet these demands. This collaboration helps keep platforms competitive by offering customers faster and more reliable delivery, leading to better conversion.
How Platform Businesses Optimize the Delivery Promise
Automation and real-time order tracking technologies can help platform operators ensure shorter, accurate delivery promises and reduce discrepancies between their first-party and third-party products. Additionally, businesses can put in place workflow automation to streamline processes. Leveraging a platform business provides several key advantages:
Analytics dashboards enable businesses to monitor performance and take actions to improve the delivery promise using historical data.
A comprehensive view of seller performance metrics to identify trends and proactively address issues, enhancing delivery.
Empower sellers with the information they need to optimize delivery times.
Introducing the Mirakl Delivery Manager
The Mirakl Delivery Manager is designed to tackle the complexities of managing delivery promises in today’s dynamic platform economy. This solution provides real-time order tracking and operational insights, allowing businesses to meet their delivery commitments with confidence. By streamlining order management and simplifying customer delivery inquiries, it enhances efficiency and accuracy across the board.
With out-of-the-box analytics, businesses can effectively monitor seller delivery performance and uncover opportunities for improvement. During our beta tests, major retailers found that leveraging our recommendations could save an average of three days on delivery promises, a crucial advantage as the peak season approaches.
The Mirakl Delivery Manager is natively integrated into Mirakl’s back office, streamlining processes, automating tasks, and boosting efficiency. By using real-time data, platform business operators and third-party sellers can make informed decisions that enhance delivery accuracy and increase customer satisfaction. This new module enables:
Real-time order tracking
Keep track of orders with up-to-date information from a wide range of carriers, ensuring accurate and reliable delivery tracking.
Automated order status updates
Simplify processes by automating order status updates, reducing manual work and improving seller performance.
Data-driven recommendations
Use historical data to offer sellers guidance on delivery times, helping improve the overall delivery experience for customers.
Analytics dashboards
Access ready-to-use dashboards that provide key insights into delivery performance, helping you make informed decisions and create action plans with sellers for future improvements.
Start Optimizing Your Delivery Management Strategy Today
As customer expectations continue to grow, ensuring reliable delivery promises is crucial for marketplace and dropship business success. The Mirakl Delivery Manager offers a comprehensive solution to the challenges faced by these businesses, providing real-time insights and helping enhance the delivery experience. Investing in a delivery management solution empowers platform businesses to exceed customer expectations, driving growth and success in the competitive e-commerce landscape.
Interested in learning more? Connect with a Mirakl expert today.
