Mirakl at the Center of eCommerce Innovation
eCommerce is no longer riding the wave of rapid growth—it’s facing a tougher reality. Saturated markets, sky-high customer expectations, rising operational costs, and sluggish consumer spending are squeezing profits and making it harder than ever for retailers and B2B companies to thrive.
As a result, marketplaces have become the driving force behind innovation in retail and B2B industries, reshaping how businesses operate and deliver value to their customers. Companies like Saks and Henry Schein are turning to the marketplace model to transform their eCommerce business—driving agility and profitability in a challenging landscape. Over the past four years, marketplaces have proven more resilient, adaptive, and cost-effective—growing 6x the rate of eCommerce and helping businesses pivot faster, meet customer demands and slash inventory costs. This success is driving enterprises worldwide to adopt marketplace business models as a central part of their strategies.
Today, marketplaces account for 67% of global eCommerce sales, according to research from BCG—a significant leap from 40% just a decade ago. This transformation underscores the growing importance of platform-based business models in the modern economy.
“Mirakl’s unparalleled expertise and extensive seller network have been instrumental in Macy’s reentry into consumer electronics. Their platform allows us to efficiently onboard top brands and meet our customers' diverse needs, revitalizing categories we haven't engaged in for decades.” - Josh Janos, VP Marketplace, Macy's
Why the Right Partner Makes or Breaks Marketplace Success
Launching and growing a marketplace is a complex undertaking, and not just any technology will deliver results. A marketplace is not just a platform—it’s a transformative business model. Achieving long-term success requires a partner with proven expertise, future-ready tools, and a deep understanding of the challenges and opportunities inherent in this approach. In today’s high-stakes eCommerce environment, where customer expectations are relentless, the consequences of failure are significant, and market leadership is on the line.
This is why Mirakl pioneered the category of marketplace technology in 2012. By providing businesses with the tools to unlock marketplace potential, Mirakl has enabled businesses like Kroger, Macy's, Cencora, and Driven Brands to achieve scale, efficiency, and profitability in an increasingly competitive environment.
We believe this commitment to enabling marketplace success is why Mirakl was named a Leader in The Forrester Wave™: Marketplace Development Platforms, Q4 2024, earning recognition for its full suite of integrated capabilities designed to power marketplaces for retail and B2B organizations alike.
What Sets Mirakl Apart
In addition to offering a highly advanced marketplace platform with industry-leading, AI-powered capabilities, Mirakl provides marketplace-optimized solutions to accelerate growth, improve operational efficiencies and enhance profitability.
According to the Forrester report, authored by Joe Cicman, Principal Analyst at Forrester, “Mirakl provides a full suite of integrated capabilities to simplify the ever-expanding marketplace tech stack. Its strategic advisory services also help customers plan for the complicated operational changes that must occur across the org.”
Mirakl goes far beyond being just another marketplace platform provider, particularly in areas like:
Seller Network: Accelerate time-to-market with access to over 13,000 pre-vetted sellers. Mirakl’s one-click onboarding ensures quality and speed, so its clients can focus on growth.
Catalog Transformation through AI: Save weeks or even months of catalog onboarding with AI-powered tools that instantly convert seller catalogs to meet marketplace requirements. Enhance product data for better discoverability onsite and in SEO.
B2B-Specific Capabilities: Meet the complex demands of B2B buyers with unique features like consolidated billing, customer-specific pricing, quote management, flexible payment terms, and automated invoicing.
Retail Media & Ads: Unlock a highly profitable revenue stream with marketplace-optimized, and natively built, Mirakl Ads. It enables sellers and brands to manage retail media ad placements and target customers directly on a retailer’s platform.
Mirakl Payout: Streamline seller payments with automation and multi-currency support, enabling operators to scale effortlessly with minimal time-to-go-live.
These advanced capabilities, combined with our proven track record of innovation, are why enterprises trust Mirakl to power their marketplace transformation.
Adrien Nussenbaum, co-CEO and co-founder at Mirakl says, " When we launched Mirakl in 2012, we pioneered and created the marketplace software industry. We believe being named as a leader in this new Forrester Wave is the result of our innovative capabilities, deep expertise, scalability and security of our platform that our customers use to achieve transformative growth. With over 450 enterprise marketplaces and counting, we continue to go beyond the norm for our customers with advanced AI, native retail media, and financial services solutions. Our objective is to remain the top choice for leading enterprises worldwide, helping them stay ahead both now and in the future.”
A Trusted Partner for Retailers and B2B Companies
The question isn’t whether marketplaces are the future—they already are, which Forrester’s in-depth analysis of the market illustrates. The question is whether your organization is equipped with the right technology to compete and thrive in a marketplace-driven economy.
With Mirakl, you’re not just choosing a vendor—you’re gaining a partner with the expertise and vision to turn marketplace ambitions into reality. Our solutions are built not just to support your marketplace but to ensure it becomes a critical driver of your business success.
The Forrester Wave™: Marketplace Development Platforms, Q4 2024 evaluates the 9 providers that matter most and how they stack up, giving tech leaders the ability to select the right partner for their marketplace development platform needs. Access this complimentary copy of the Forrester Wave™: Marketplace Development Platforms, Q4 2024, to uncover where each vendor stands in relation to the others and why Mirakl received a Leader designation.
