How AI is Embedded in Mirakl to Help Transform Your Business

Improved efficiency and customer experience are key reasons why generative AI remains a top priority for CEOs in 2024. With limited in-house data science resources, how can you ensure you’re partnering with technology providers that leverage impactful AI to deliver a real competitive edge?

At Mirakl, AI isn’t just a buzzword. While many tech companies release an array of small AI features across their products and highlight them mostly for marketing purposes, we focus on impactful AI that drives real results. 

Anne-Claire Baschet, Chief Data and Artificial Intelligence Officer said, “We are not interested in solving all the long-tail use-cases of AI. Instead, we focus on high-impact AI that makes a real difference for our customers. Our approach is purpose-built and tailored to meet each customer’s context, ensuring solutions that go beyond the standard to set new industry benchmarks. Our talented team of over 45 AI experts, which includes advanced mathematicians and PhDs, is dedicated to creating AI solutions that matter most to our customers.”

How Mirakl is unlike the others

Over the past six years, Mirakl has built strong AI expertise, embedding it across its company processes and the products we build. Mirakl has used the most advanced AI available to stay ahead of the curve. As a result, in 2023, Mirakl was able to release the first generative AI features on the eCommerce market building on top of our partnerships with OpenAI within just a few weeks. 

Now, with AI modeling rapidly becoming commoditized, tech companies are building many generic features that all start to look the same, but lack the same results. How can you tell the difference?

Mirakl’s AI stands out as a perfectly tuned blend of decades of eCommerce expertise—spanning catalog onboarding to retail media—and deep knowledge of large language models (LLMs) alongside top-tier third-party AI technologies, such as OpenAI and Mistral AI. With roots in the marketplace industry, Mirakl is accustomed to managing massive data volumes across dozens of industries. This experience uniquely positions Mirakl to train its models with a deep understanding of customers' data, taxonomy, and market demands, ensuring maximum accuracy, relevance, and actionable insights. Mirakl’s AI requires minimal contextual training, thanks to its strong foundation in domain-specific data, scenarios, and challenges, enabling rapid deployment, immediate performance gains, and greatly reducing the risk of hallucinations. The scale and depth we bring are unmatched by startups or in-house teams.

How AI powers the Mirakl product suite

1. Automate supplier catalog onboarding

In the market today, manual or static rules-based mapping is required in order to fit the needs of the retailer or distributor. This costs time and effort that could be spent on more meaningful activities such as enhancing the customer experience. With Mirakl’s Catalog Transformer, the results are ready within 24 hours and take on average 2 hours, without any manual mapping.

Catalog Transformer, a part of the Mirakl Catalog Manager Advanced, or MCM Advanced, offers a seamless, AI-powered solution for retailers that automates catalog conversion and significantly reduces product onboarding time. Catalog Transformer can ingest a messy supplier catalog, in any format - API, EDI, XML, or directly from the seller’s eCommerce platform - and standardize the data into the format and taxonomy of a retailer or distributor in just one click. By leveraging AI to fill in missing attributes and optimize product descriptions, the tool helps ensure that product data is complete and discoverable across platforms.

Loading...

This solution delivers even greater efficiency in managing product data. MCM Advanced builds on Mirakl’s expertise in catalog management, combining powerful automation tools like the Catalog Transformer to improve retailers’ experiences.

Fashion apparel merchant, Zadig & Voltaire, is a seller on the Mirakl Connect network of marketplaces. Jonathan Attali, chief digital officer at Zadig & Voltaire, shares his experience working with Mirakl to mitigate the cost of selling through new channels. 

“With other feed management solutions, we typically need to invest $100,000 and four months upfront to sell on a new channel, which hinders our ability to scale. Catalog onboarding represents a massive part of this cost,” he says. “Thanks to Mirakl Connect's Catalog Transformer and easy integration with the Magento connection, it took us less than 24 hours to import our full catalog and start listing products. Catalog Transformer is nothing short of magic,” Attali said.

2. Speed up customer care ticket resolution

Is customer care resolution a bottleneck within your marketplace business? Based on customer usage of the Mirakl Platform, AI helps reduce incident time-to-resolution for customer care by 90%. While other solutions on the market either require marketplace sellers and operators to manually sift through thousands of customer care cases without any prioritization, Mirakl’s customer care intelligence features use AI to run automated critical scoring and sentiment analysis.

Loading...

3. Create more relevant advertising campaigns

The customer experience is paramount in implementing a successful retail media program. Mirakl Ads is built to serve the most personalized and relevant ads, powered by AI. Before our algorithms look at the bid price, they look at search keywords, product data, and category context for relevancy and at customer behavior and preferences to ensure the right product and content gets to the right customer.

Loading...

Additionally, the ads are automatically optimized by AI to achieve the highest profitability rate and return on ad spend (ROAS) possible for the publisher.

Through these capabilities, Maisons du Monde has been able to reach 70% of advertiser adoption targets for the year in less than 5 months.

“Mirakl Ads makes it extremely easy for our sellers to start advertising on our platform. It's all seamlessly integrated and self-service. Advertisers tell us they see higher return on investment than other sites they advertise on," says Olivier De Rocca Serra, marketplace & B2B director at Maisons du Monde. "We evaluated other competitors and found that none could match Mirakl's features and pace of innovation. Mirakl really stands out as we found no significant gaps or superior alternatives available in the market.” 

4. Mirakl One Help: Smarter Support for Retailers and Operators 

Mirakl One Help offers retailers and operators an generative AI-powered self-service support platform available 24/7 in multiple languages. The tool provides instant access to comprehensive resources and real-time guidance, making it easier to resolve issues and optimize marketplace operations.

Mirakl One Help is designed to provide real-time guidance, documentation, and solutions to common challenges customers might face. This tool allows both sellers and operators to find answers and resolve problems more efficiently. By centralizing support resources in an all-in-one platform, resolution times are reduced and the customer experience is improved.

Loading...

Built to seamlessly integrate with the entire Mirakl product suite, Mirakl One Help leverages AI to empower users with accurate, timely information whenever required, ensuring that the complexities of marketplace operations are as simple as possible. With the launch of MCM Advanced alongside Mirakl One Help, Mirakl continues to lead AI innovation.

Learn More

AI has been a core pillar in Mirakl’s business strategy for years, as it’s allowed us to be more ambitious with how we support retailers and B2B enterprises worldwide at scale. Interested in learning more? Contact a Mirakl team member today.