How Mirakl uses AI to transform eCommerce businesses
In today’s fast-paced marketplace, businesses need AI solutions that deliver measurable value and a competitive edge. The challenge lies in identifying AI-powered tools that go beyond surface-level enhancements to drive efficiency, profitability and scalability.
At Mirakl, AI isn’t just a buzzword. While many tech companies release an array of small AI features across their products and highlight them mostly for marketing purposes, we focus on impactful AI that drives real results.
By embedding AI into core marketplace and eCommerce functions, Mirakl enables businesses to operate more efficiently, make data-driven decisions with confidence and scale with ease. The result? Stronger competitive positioning, reduced operational costs, and a seamless customer experience, all of which are essential for sustainable business growth.
“We are not interested in solving all the long-tail use-cases of AI,” Mirakl Chief Data and AI Officer Anne-Claire Baschet said. “Instead, we focus on high-impact AI that makes a real difference for our customers.”
Rather than trying to solve every possible AI use case, Mirakl’s AI is designed to deliver tailored, purpose-built solutions that align with each business’s unique context. Supported by a team of more than 45 AI experts — including advanced mathematicians and PhDs — Mirakl AI sets new industry benchmarks by prioritizing impactful and practical applications.
How Mirakl is unlike the others
Over the past six years, Mirakl has built strong AI expertise, embedding it across company processes and the products we build. Mirakl has used the most advanced AI available to stay ahead of the curve. As a result, in 2023, Mirakl was able to release the first generative AI features on the eCommerce market building on top of our partnerships with OpenAI within just a few weeks.
Now, with AI modeling rapidly becoming commoditized, tech companies are building many generic features that all start to look the same, but lack the same results, making differentiation increasingly difficult.
Mirakl’s AI stands out as a perfectly-tuned blend of decades of eCommerce expertise, spanning catalog onboarding to retail media, and deep knowledge of large language models (LLMs) alongside top-tier third-party AI technologies, such as OpenAI and Mistral AI.
With roots in the marketplace industry, Mirakl is accustomed to managing massive data volumes across dozens of industries. This experience uniquely positions Mirakl to train its models with a deep understanding of customers' data, taxonomy and market demands, ensuring maximum accuracy, relevance and actionable insights.
Mirakl’s AI requires minimal contextual training, thanks to its strong foundation in domain-specific data, scenarios and challenges, enabling rapid deployment, immediate performance gains and greatly reducing the risk of hallucinations.
The scale and depth we bring are unmatched by startups or in-house teams.
How AI powers the Mirakl product suite
1. Streamline supplier catalog onboarding
In today's market, manual or static rules-based mapping slows retailers and distributors down, taking time and effort away from improving the customer experience. Mirakl’s Catalog Transformer, a part of the Mirakl Catalog Manager Advanced, or MCM Advanced, automates the entire process, enabling faster catalog onboarding in under 24 hours — no manual mapping required. Most results are ready within just 2 hours, so you can focus on what matters most: growing your business.
Catalog Transformer also offers a seamless, AI-powered solution for retailers that automates catalog conversion and significantly reduces product onboarding time. The tool can ingest a messy supplier catalog, in any format — API, EDI, XML, or directly from the seller’s eCommerce platform — and standardize the data into the format and taxonomy of a retailer or distributor in just one click.
By leveraging AI to fill in missing attributes and optimize product descriptions, Catalog Transformer helps ensure that product data is complete and discoverable across platforms.
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This solution also delivers even greater efficiency in managing product data. MCM Advanced builds on Mirakl’s expertise in catalog management, combining powerful automation tools like the Catalog Transformer to improve retailers’ experiences.
Fashion apparel merchant, Zadig & Voltaire, is a seller on the Mirakl Connect network of marketplaces. Jonathan Attali, chief digital officer at Zadig & Voltaire, said working with Mirakl helped them mitigate the cost of selling through new channels.
“With other feed management solutions, we typically need to invest $100,000 and four months upfront to sell on a new channel, which hinders our ability to scale,” Attali said. “Catalog onboarding represents a massive part of this cost, but thanks to Mirakl Connect's Catalog Transformer and easy integration with the Magento connection, it took us less than 24 hours to import our full catalog and start listing products. Catalog Transformer is nothing short of magic.”
2. Speed up customer care ticket resolution
Customer care resolution is often a bottleneck within marketplace businesses. However, based on customer usage of the Mirakl Platform, AI helps reduce incident time-to-resolution for customer care by 90%.
While other solutions on the market either require marketplace sellers and operators to manually sift through thousands of customer care cases without any prioritization, Mirakl’s customer care intelligence features use AI to run automated critical scoring and sentiment analysis. With AI-powered solutions, customer care becomes more efficient and impactful, addressing customer concerns faster and more effectively.
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3. Create more relevant advertising campaigns
The customer experience is paramount in implementing a successful retail media program, and that’s why Mirakl Ads is built to serve the most personalized and relevant ads, thanks to the power of AI.
With Mirakl Ads, before our algorithms look at the bid price, they analyze search keywords, product data, and category context for relevancy; and they examine customer behavior and preferences to ensure the right product and content gets to the right customer.
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Additionally, the ads are automatically optimized by AI to achieve the highest profitability rate and return on ad spend (ROAS) possible for the publisher.
Through these capabilities, Maisons du Monde has been able to reach 70% of advertiser adoption targets for the year in less than 5 months.
“Mirakl Ads makes it extremely easy for our sellers to start advertising on our platform. It's all seamlessly integrated and self-service,” Maisons du Monde marketplace and B2B director Olivier De Rocca Serra said. “Advertisers tell us they see higher return on investment than other sites they advertise on. We evaluated other competitors and found that none could match Mirakl's features and pace of innovation.
“Mirakl really stands out, as we found no significant gaps or superior alternatives available in the market.”
4. Mirakl One Help: Smarter support for retailers and operators
Mirakl One Help transforms support for retailers and operators with its AI-powered, multilingual, self-service platform, ensuring real-time solutions and enhanced operational efficiency around the clock. The tool provides instant access to comprehensive resources and real-time guidance, making it easier to resolve issues and optimize marketplace operations.
Mirakl One Help is designed to provide live assistance, documentation and solutions to common challenges customers might face.
This tool allows both sellers and operators to find answers and resolve problems more efficiently. By centralizing support resources in an all-in-one platform, resolution times are reduced and the customer experience is improved.
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Built to seamlessly integrate with the entire Mirakl product suite, Mirakl One Help leverages AI to empower users with accurate, timely information whenever required, ensuring that the complexities of marketplace operations are as simple as possible.
With the launch of MCM Advanced alongside Mirakl One Help, Mirakl continues to lead AI innovation. Together, these tools equip businesses with cutting-edge solutions to optimize operations, improve decision-making and deliver exceptional results. By continually advancing its product suite, Mirakl is empowering enterprises to thrive in the rapidly evolving world of online marketplaces.
Learn More
AI has been a core pillar in Mirakl’s business strategy for years, as it’s allowed us to be more ambitious with how we support retailers and B2B enterprises worldwide at scale. Interested in learning more? Discover how Mirakl AI can transform your marketplace — contact a Mirakl team member today.
Editor’s Note: Originally published on Nov. 12, 2024, this blog was recently republished to ensure all content is up to date and all links remain active.
