B2B Executive Symposium with Lyreco & Driven Brands

Accelerating B2B eCommerce Growth with a Marketplace Strategy

Business buyers have officially embraced online shopping – and now expect the same selection and convenience offered by leading consumer sites. B2B companies are able to fullfill these increasing customer demands by adopting a marketplace model. Marketplaces enable businesses to rapidly expand their product assortment at minimal inventory cost and risk and provide B2B buyers the products they need anytime, anywhere. It’s no wonder that 75% of B2B companies are actively developing marketplace strategies.

Marketplaces are not a one-size-fits-all proposition – There are several B2B marketplace models to choose from.This begs the question: which marketplace strategy is right for my organization?

Watch the recording to find out:

• How Driven Brands and Lyreco identified the right marketplace strategies

• The most prominent types of marketplaces, how they work, and what organizations they’re suited for

• What tools you need in order to launch a successful marketplace

• How to expand and optimize your eCommerce assortment with a marketplace