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Enterprise Marketplace Index: Key drivers of eCommerce growth

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Move beyond optimizations to unlock sustained digital growth

In today’s competitive retail world, sticking to the basics is no longer enough. If your current strategy doesn’t effectively promote both first-party and third-party products, you’re already falling behind.

Mirakl Ads is the only retail media solution built to unify retail and marketplace, empowering brands, retailers, and advertisers to maximize returns by reaching the right shopper with the right ad at the right time. Can your current retail media strategy do the same?

Discover how marketplace and dropship models are reshaping retail:

  • Retailers: Diversify your eCommerce strategy by leveraging marketplace offerings to target the right customers with precision-driven retail media.

  • Marketplace Sellers: Boost your presence across retailers and connect ad spend directly to revenue through powerful retail media advertising.

Don’t wait—start rethinking your retail media strategy today.

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The numbers behind eCommerce growth

  • 46%

    total platform business growth in 2023

  • 46%

    average growth in gross merchandise sales observed in 2023 compared to 2022

  • 20%

    increase in average sales per active seller in 2023

  • 70%

    of customers would prefer to shop from specialized retailers

About the 2024 Marketplace and Dropship Index by Mirakl

In this year’s edition of the Marketplace and Dropship Index, Mirakl explores the key factors driving marketplace and dropship growth, with a detailed analysis of 118 global retail marketplaces and dropship platforms. Altogether, these retailers represent more than $6 billion in marketplace and dropship sales, more than 66,000 third-party sellers, and just under 200 million unique products.

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