Enterprise Marketplace Index: Key drivers of eCommerce growth
Marketplace Development Platforms, Q4 2024
Marketplaces have become the driving force behind eCommerce growth and innovation across industries, helping retailers and b2b business leaders offer the selection and value buyers demand, while also protecting margins and profitability.
Companies like Saks, Henry Schein, MediaMarktSaturn, and Coca-Cola Hellenic are turning to the marketplace model to transform their eCommerce businesses. Selecting the right partner is a critical and high-stakes decision that will impact long-term marketplace success. The Forrester WaveTM: Marketplace Development Platforms, Q4 2024 evaluates the 9 providers that matter most and how they stack up, giving tech leaders the ability to select the right partner for their marketplace platform needs. Get the report, to uncover:
The rankings and scores of each vendor against Forrester’s criteria
What key capabilities are necessary to launch and grow a successful marketplace
Why Mirakl received the highest score possible in 21 of 33 criteria, including AI, Retail Media, Seller network and Seller onboarding tools
Get access to the report now to deep dive into Forrester’s evaluation.
The numbers behind eCommerce growth
46%
total platform business growth in 2023
46%
average growth in gross merchandise sales observed in 2023 compared to 2022
20%
increase in average sales per active seller in 2023
70%
of customers would prefer to shop from specialized retailers
About the 2024 Marketplace and Dropship Index by Mirakl
In this year’s edition of the Marketplace and Dropship Index, Mirakl explores the key factors driving marketplace and dropship growth, with a detailed analysis of 118 global retail marketplaces and dropship platforms. Altogether, these retailers represent more than $6 billion in marketplace and dropship sales, more than 66,000 third-party sellers, and just under 200 million unique products.
