Rakuten France choses Mirakl Ads to power its retail media strategy
Early tests of the solution saw a 60% increase in ad inventory fill rates, and a 53% increase in monetization performance reflected in CTR.
Paris, 11 March 2025 – Rakuten France is now leveraging the scalable, AI-powered technology of Mirakl Ads, having managed retail media in-house since 2013, to fuel growth and provide more value to its expansive network of sellers and customers.
As the retail media sector continues to grow its share of the advertising market, with global spending projected to reach $179,5 billion in 2025, Rakuten France's integration of Mirakl Ads ensures they capitalize on this substantial revenue opportunity. Thanks to Mirakl Ads, Rakuten France is re-engaging its expansive base of 10,000 sellers with a seamless, unified platform. This retail media platform is crafted to address the needs of sellers of all sizes, empowering smaller advertisers with AI-powered automated campaigns, forecasting guidance, and machine learning optimization, while offering larger brands flexible, full-funnel campaigns. This approach enables all sellers to create high-performing campaigns, regardless of their level of retail media expertise.
"Retail media has been part of Rakuten’s DNA since the beginning," said Matthieu Denime, Sales Director at Rakuten France. "Shifting to Mirakl Ads equips us with the tools necessary to keep on effectively engaging our sellers, advertisers and clients to drive business growth."
The collaboration kicked off with a successful proof of concept from July 2024 to October 2024, showcasing Mirakl Ads' performance with +83% higher ad response rates, +60% in ad inventory fill rates, +53% stronger monetization performance, and +25% more relevant impressions. These results show Mirakl Ads’ capability to seamlessly integrate and deliver high performance, on Rakuten France's own eCommerce platform.
Octavie Gosselin, VP of Mirakl Ads, added, "The objective of Mirakl Ads is to offer retailers a sustainable growth lever, which we continue to demonstrate with Rakuten. Our partnership underscores the robustness of Mirakl Ads both as a standalone solution and a dedicated tool within the Mirakl suite. Our teams are proud to support one of the largest e-retailers in France.”
By leveraging Mirakl Ads' algorithm optimized for performance, Rakuten France can deliver personalized advertisements that enhance the overall customer experience without compromising content quality or user satisfaction.
With the integration of Mirakl Ads, Rakuten France is taking concrete steps to optimize its digital advertising capabilities with greater ease and flexibility. Their 1P and 3P retail media operations are now unified within a single, AI-powered platform. This advanced technology provides Rakuten France, as well as its advertisers and sellers, with tools that are both powerful and easy to use. By enabling more efficient operations and informed decision-making, Mirakl Ads enhances these stakeholders' ability to grow and create a more engaging customer experience through better-performing ads.
About Rakuten France
As a key player in French online shopping and a circular economy pioneer, Rakuten France is a generalist e-commerce platform offering new, used and refurbished products sold by professionals and individuals. Driven by an optimistic vision of e-commerce offering the most generous loyalty program in France, Club R, Rakuten boosts the purchasing power of more than 13 million members thanks to a unique cashback model rewarding online purchases.
Through many online services, Rakuten France also supports more than 12,000 professional sellers and partners in their digitalization. Among these services is Rakuten Fulfilment Network launched in 2022 which gives retailers access to a global network of experts providing the simplest, most efficient and economical response to their logistics requirements.
More on: global.fr.shopping.rakuten.com/actualite
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl Ads is trusted by Maisons du Monde, Mathis Home, Shop Premium Outlets, Stadium, Vertbaudet and 30+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Press contacts
Louise Melis - Associate Corporate Communications Manager
louise.melis@mirakl.com | +33 7 72 50 29 50
Audrey Ménard – Weber Shandwick for Rakuten France
Rakuten-france@webershandwick.com | +33 6 34 06 29 11