One year later: Mirakl celebrates rapidly growing marketplace of European premium beauty retailer Douglas
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Since launching its Mirakl-powered marketplace one year ago, the European cosmetics retailer Douglas has exponentially expanded its platform, trading partners and product offering.
Paris, 18 November, 2020 – Mirakl is celebrating the first anniversary of the Douglas marketplace. Douglas, one of Europe’s leading premium beauty retailers, and the first in its sector in Europe to introduce an online marketplace, has seen exponential growth within the last 12 months since the launch of its marketplace platform. Starting with a select few highly curated trading partners and 10,000 products, the Douglas marketplace offering has since multiplied, empowering Douglas to offer a total portfolio of more than 100,000 products.
Through its platform strategy, Douglas has not only successfully navigated the Coronavirus pandemic, but also has significantly increased its products and sellers by using Mirakl, the leading global marketplace solutions provider. Douglas started partnering with Mirakl in October 2019 to allow third-party sellers to offer products on its online shop turned marketplace.
“With the excellent support of our partner Mirakl, Douglas has become the leading beauty platform in Europe with more than 100,000 products. The partner program is a key strategic pillar of our platform strategy and an enabler for achieving sustainable success,” says Vanessa Stützle, Chief Digital Officer at Douglas.
The Mirakl marketplace has allowed Douglas to maintain a roadmap created prior to the pandemic. The group is now doubling down on its marketplace strategy as consumer behavior has irreversibly changed during the pandemic and online sales continue to grow. In addition, Douglas has leveraged their platform for good during the pandemic by supporting small retailers and brand shops that did not have the same capacity or presence online by onboarding them as sellers to the Douglas marketplace. To aid them through the difficult period, Douglas offered their new partners advantageous terms to open shops on their marketplace.
“We have been thrilled to support Douglas on their marketplace journey this past year” says Florian Bressand, Chief Operating Officer of Mirakl. “Douglas is at the forefront of the cosmetics industry and driving continued digital transformation. Their resilience and agility throughout these past months demonstrates the power of the platform model. We are proud to have brought their marketplace to fruition and see such progress after only one year.”
Looking to the future, Douglas plans to expand access to its marketplace to two more core markets in Europe by the end of the year.
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Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.
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