Mirakl acquires AdTech company Adspert, strengthening its position as the leading innovator in Retail Media and AI for eCommerce
Adspert empowers sellers and brands to optimize their global advertising strategies and media budgets across multiple channels and marketplaces. With a decade of experience in data-driven advertising, Adspert has developed a highly advanced predictive AI for advertising optimization.
As part of Mirakl’s growing suite of solutions, Adspert enhances our ability to empower sellers and brands with the tools they need to thrive—not just in retail media, but in driving overall eCommerce growth globally.
Mirakl advances its M&A strategy with its third acquisition in three years as it continues its strong growth trajectory.
Paris / Boston, 10 December 2024. Mirakl, the leading provider of eCommerce software solutions, today announced its acquisition of Adspert, a pioneering AdTech company. The acquisition underscores Mirakl's commitment to enhancing its Retail Media offering, empowering brands and sellers to optimize their advertising impact and unlock new revenue opportunities for our marketplace customers. In a fragmented Retail Media ecosystem, advertisers need a platform on which they can easily manage and optimize their advertising investment across channels.
Mirakl has been the leader in eCommerce technology for more than a decade. Acquiring Adspert will strengthen Mirakl’s leadership in Retail Media—one of the most important and fastest-growing areas in online retail, and underlines its market position as a full-service eCommerce provider. Adspert's innovative technology enhances Mirakl’s solutions for sellers, enabling them to capitalize on AI-driven Ads Optimization software, driving advanced advertising capabilities and boosting their market presence. This drives accelerated growth across Mirakl-powered platforms and beyond, including marketplaces like Amazon and eBay. Additionally, more channels will be integrated over time, expanding opportunities for sellers to thrive globally and for retailers to optimize the monetization of their traffic.
Adrien Nussenbaum, co-CEO & cofounder of Mirakl says: "The acquisition of Adspert marks a significant milestone in our mission to empower brands and sellers with cutting-edge tools that enhance their advertising strategies and optimize eCommerce performance. By integrating Adspert’s AI-driven Ads Optimization software into Mirakl, we are reinforcing our leadership in being the only solution on the market that consolidates the critical technology that global brands and sellers need to be successful.”
Stephanie Richter, CEO of Adspert declares: "Joining forces with Mirakl is an exciting opportunity for Adspert to bring our AI-driven advertising software to a global stage. Together, we will enable global brands and sellers to reach new levels of success by optimizing their ad investments and increasing visibility across multiple marketplaces. We are proud to contribute to Mirakl’s vision of transforming retail media and look forward to providing our customers with the tools they need to thrive in this evolving eCommerce ecosystem."
Reinforcing Innovation in Retail Media and acceleration of demand-side solutions
Over the past 12 months, Amazon generated over $50 billion in revenues, only from advertising activities. To allow retailers to tap into new revenue streams through innovative advertising solutions, Mirakl launched Mirakl Ads, a solution that helps businesses monetize eCommerce traffic across both marketplace and first-party products, delivering more value to advertisers, sellers and publishers. After only one year, more than 20 retailers have chosen to invest in Mirakl Ads as their retail media platform of choice.
With the acquisition of Adspert, Mirakl enhances its position in the Retail Media space, offering brands and sellers a software to maximize their ROAS (Return on Ad Spend) across both Mirakl-powered and non-Mirakl marketplaces as well as other eCommerce channels.This strengthens Mirakl's role on the demand side of retail media.
New Services for Global Brands and Sellers on Mirakl Connect
This acquisition also marks a major step forward for Mirakl Connect which is set to become the leading global platform of channel management, offering brands and sellers a comprehensive central hub to drive their online growth globally.
Mirakl Connect now offers a unified platform for brands and sellers, including advanced catalog onboarding and native connectors, and channel management solutions powered by the latest AI technologies based on OpenAI, Mistral AI and Mirakl’s proprietary AI models. It also acts as a single platform for managing and optimizing advertising strategies. Additionally, financial services and enhanced reporting capabilities designed to better control daily operations will soon be available, further enhancing the platform's capabilities.
Elevating Retail Media with AI-Driven Insights and Precision
Mirakl’s integration of Adspert’s AI-driven Ads Optimization software provides sellers and brands with deeper campaign insights, enabling them to create more targeted and effective advertising strategies. By combining Mirakl’s eCommerce expertise with Adspert’s advanced AI capabilities, advertisers can enhance ad performance and allocate their ad budgets efficiently. Moreover, forecasting and scenario simulation tools are available, which help advertisers anticipate outcomes and optimize strategies for greater effectiveness.
Adspert offers full transparency in campaign performance through advanced analytics, ensuring advertisers have complete visibility into their data, without the limitations of a ‘black box’ approach. AI algorithms automatically and continuously optimize campaigns, helping brands maximize their advertising budget. Retailers also benefit from streamlined campaign management through automation, with optimized bid adjustments, intra-day bidding, and ad placements, leading to higher returns.
About Mirakl
Mirakl is the global leader of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar. For more information: www.mirakl.com
About Adspert
Founded in 2010, Adspert helps e-commerce businesses boost profits on Amazon and eBay by optimizing their PPC (Pay-Per-Click) advertising campaigns. Trusted by over 400 brands and agencies worldwide including Teufel, Arctic or PIA media, Adspert has developed a highly predictive AI to enhance advertising performance and streamline daily operations of brands and sellers. For more information: www.adspert.net
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