Bild is the first media company in Germany to launch a curated marketplace with Mirakl
Berlin, 30 April 2024 - BILD, Germany’s leading news portal that belongs to Axel Springer, launched a curated marketplace powered by Mirakl within 11 weeks. This never-seen-before fast time to market was partly achieved thanks to Mirakl Payout, the global payout solution for marketplaces, which accelerates seller onboarding (KYC) and streamline third-party payments. By combining two Mirakl solutions BILD is unlocking the synergies of our innovative and integrated suite, enabling faster operations and easier collaboration.
With the new offering, BILD is adding a curated selection of products from leading third-party sellers, expanding its online assortment to customers across Germany. By launching its marketplace, BILD is responding to customer demand and offers a customer-oriented, curated range of innovative products.
With more than 38 million people in Germany reached every month, Bild is one of the strongest brands in Germany and leverages its traffic to boost sales. At launch, the marketplace already impresses with a diverse range of more than 30,000 items in categories such as furniture & decoration, fashion as well as technology and pet supplies.
“Through the launch of its marketplace, Bild is demonstrating its efforts to its digital transformation strategy. We are delighted to be providing the technology and expertise that power this new marketplace from Bild.” commented Georg Sobczak, Regional Vice-President DACH at Mirakl.
According to Mirakl, marketplaces outperformed traditional e-commerce with 6-times higher growth rate in 2022 . Marketplaces are also at the centre of German online shopping : german consumers make 51% of their total online purchases on marketplaces and 30% of Germans visit a marketplace at least once a week.
Visit the Bild marketplace here: https://marktplatz.bild.de/
About Mirakl
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar. For more information: www.mirakl.com
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Louise Melis, Communications & PR specialist louise.melis@mirakl.com