Beerwulf Launches Mirakl-Powered Marketplace to Become the Leading B2C Online Beer Platform in Europe
23 November 2022, Amsterdam - Beerwulf, one of Europe’s biggest online beer platforms, and Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform, today announced the launch of the Beerwulf Marketplace in the Netherlands.
Based on Mirakl’s industry-leading marketplace technology and expertise, Beerwulf has launched its marketplace in only 4 months. In a context where 70% of consumers say online marketplaces are the most convenient way to shop, the marketplace model will enable Beerwulf to seamlessly expand the online platform internationally while responding to customer demand for a bigger product assortment.
Customers will enjoy single check-out for mixed baskets, combining beers from multiple partners in one order. Through third-party sellers, Beerwulf also plans to grow its offering in the future to include additional relevant product categories such as glassware, bar accessories, and snacks.
Through the marketplace, Beerwulf, which is part of the Heineken Group, aims to bring a broader, highly curated assortment of quality beers to consumers and become the leading B2C online beer platform in Europe. It will provide third-party sellers of all sizes, including established beer sellers and small-scale breweries, with the opportunity to reach Beerwulf’s millions of customers in the Netherlands. The marketplace will then expand to the UK in 2023, followed by their other markets such as Germany, France and Italy in the coming years - countries that Beerwulf’s existing eCommerce operation already serves.
For some of these sellers, the marketplace will function as an additional, new sales channel, offering them a welcome opportunity to diversify their online sales. For others, it provides the infrastructure to open their first direct-to-consumer channel without the hassle and cost of building their own online shop.
Cindy Tervoort, Chief Executive Officer at Beerwulf, commented, “Joining forces with high-quality third-party sellers enables us to quickly add new products to our assortment and even new adjacent product categories with the click of a button. It also minimizes the need for additional stock management on our side. As the recognised industry leader in marketplace technology, Mirakl was the obvious partner to help us launch and scale our marketplace to become Europe’s number one B2C beer platform”.
Sophie Marchessou, Executive Vice President Customer Success B2C at Mirakl, said, “We are delighted that, with our support, the Beerwulf Marketplace launches today after only 4 months in the making, and is now on track to offer the broadest curated beer assortment for consumers in Europe. Beerwulf is a pioneer. They understand the reality - that two-thirds of consumers prefer eCommerce sites with online marketplaces - and are responding to that demand”.
Beerwulf operates a curated marketplace of high-quality sellers. Interested sellers are invited to join the platform on the condition that they meet the company’s quality, compliance, and customer experience standards. Sellers interested in joining the Beerwulf Marketplace can find more information here or contact marketplace@beerwulf.com.
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About Beerwulf
Beerwulf is one of Europe’s leading business-to-consumer beer platforms. It is our mission to become the one-stop-shop for consumers for everything beer! With over 80 team members and an online shop in 10 European countries, Beerwulf is bringing the best beers into the homes of our consumers. We started in 2017 and are working hard to grow the business from our headquarters in Amsterdam.
Beerwulf is funded by Heineken Group, which has been brewing great beers for over 150 years. Today, Heineken Group offers many brands throughout the world. For more information, visit www.beerwulf.com.
About Mirakl
Mirakl offers the industry's first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, and grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world's most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.
As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.
Press contacts
Beerwulf
Katinka Bezemer, Beerwulf marketplace@beerwulf.com
Mirakl
Hugo Weber, External Communications & Public Affairs Director