Is the customer at the center of your eCommerce strategy? Unlocking consumer value at Shoptalk Spring 2025
While many retail leaders claim to be customer-centric, a concerning reality is emerging: traditional approaches to customer engagement are becoming obsolete. Industry data reveals a stark disconnect between how organizations perceive customer-centricity and what modern consumers actually demand. This misalignment carries significant implications for retailers’ strategies and market position.
Consider this revealing insight: The retail media market's projected growth to $100 billion isn't merely about advertising reach — it signals a fundamental shift in how consumers engage with brands.
Yet many organizations continue to operate under outdated assumptions about the customer journey. The collapse of the traditional purchase funnel, coupled with the strategic value of first-party data, demands a complete reimagining of customer engagement strategies.
The most forward-thinking retail organizations are already adapting to this new reality by leveraging retail media networks, marketplace models and data-driven personalization to create more dynamic customer experiences.
Companies like Ulta Beauty and Best Buy are pioneering approaches that transcend conventional customer-centricity, recognizing that success in 2025 requires more than personalized product offerings. These industry leaders are discovering that true customer value emerges at the intersection of data intelligence, seamless experiences and strategic media engagement.
By integrating first-party data with strategic media engagement, they are not just tailoring product recommendations — they are building ecosystems that enhance customer value at every touchpoint.
At Shoptalk Spring 2025, industry pioneers will explore this critical evolution in retail strategy.
Shoptalk Spring 2025 at a glance
When and where
Dates: March 25–27, 2025 || Location: Mandalay Bay, Las Vegas
Each year, Shoptalk gathers top eCommerce innovators, retail experts and leading brands to explore the trends shaping the industry. From transformative marketplace strategies to cutting-edge retail media solutions, the conference provides the insights necessary to drive growth in an evolving landscape.
If you’re looking to build strategic partnerships, explore new revenue models, or gain fresh industry perspectives, Shoptalk 2025 is the premier destination.
Key sessions to catch at Shoptalk Spring 2025
Attendees of this spring’s Shoptalk event will have more than 200 speakers to choose from, but these are the sessions you absolutely can’t miss.
Endless Versus Edit: Blending Data and Experience to Curate Product Selection
Tuesday, March 25 from 10:10 AM – 10:50 AM PT
The Vision Stage
Join Josh Friedman (SVP Ecommerce & Digital, Ulta Beauty), Liza Lefkowski (Chief Merchant, VP of Stores, Wayfair) and April Lane (Chief Merchandising Officer, Thrive Market) as they share how brands like Ulta Beauty are leveraging customer data and curated experiences to meet evolving shopper preferences. This session dives into the tools and strategies driving satisfaction for modern shoppers — whether it’s about trending items nationwide or local favorites.
Keynote Address: Capturing Fragmented Customer Attention
Tuesday, March 25 from 10:00 AM – 10:20 AM PT
New Market Stage
Join Lisa Valentino, President of Ads at Best Buy, as she explores how retailers can adapt to shifting consumer attention and leverage technology to stay ahead. She will share strategies for capturing interest, driving engagement and remaining competitive in an increasingly crowded market.
Pushing the Limits of Commerce Media
Tuesday, March 25 from 11:00 AM – 11:40 AM PT
New Market Stage
Join Aaron Dunford (VP, Media, Nordstrom), Jenna Griffith (VP, PayPal Ads, PayPal) and Harvey Ma (VP & GM, Member Access Platform, Sam's Club) as they explore the rapid evolution of retail media, fueled by first-party data and measurement accountability. This session delves into the frontiers of commerce media: video, off-site engagement and in-store digital extensions, and offers insights from some of the leading minds shaping the future of the industry.
The Marriage of Content and Shopping
Tuesday, March 25 from 4:05 PM – 4:45 PM PT
New Market Stage
Join Amy Oelkers (GM of US Commerce, Global Business Solutions, TikTok) alongside Julie Haleluk (Global Head of Growth, Amazon Shopping Video, Amazon) and Brian Toombs (Head of Roku Brand Studio, Roku) as they explore how TikTok, Amazon, and Roku are merging content and commerce. This session will dive into how brands are transforming entertainment into seamless shopping experiences to drive deeper customer engagement and redefine the path to purchase.
Connect with Mirakl at Shoptalk 2025
With marketplaces and retail media playing a critical role in retail growth, Shoptalk 2025 is the ideal place to explore how these models are shaping the future. Mirakl will be at Booth #1746, sharing insights into how leading retailers are leveraging enterprise marketplaces and retail media to scale their businesses and drive new revenue streams.
In addition to our booth presence, we’re hosting an exclusive roundtable discussion, Marketplaces & Retail Media: Maximize Your Ad Revenue, featuring Mirakl and Forrester’s Nikhil Lai. Join us on Tuesday, March 25 at 1 PM PT or Wednesday, March 26 at 11 AM PT to gain valuable insights into optimizing ad revenue in today’s retail landscape.
Want to join us for the roundtable discussions? Contact your Mirakl representative for more information.
Other ways to connect with us:
See a live demo of Mirakl-powered marketplace and retail media solutions in action.
Book a pre-scheduled meeting to discuss your business needs with our experts.
Stop by for a conversation and explore how Mirakl can support your growth strategy.
Visit us at Booth #1746 or take the first step towards bringing your eCommerce strategy to the next level by booking a meeting with Mirakl today.
