Transform Your Advertising Strategy with Mirakl Ads
The eCommerce landscape is changing and competition is at an all-time high. Businesses across industries face mounting pressure to differentiate themselves and drive profitability. Retailers are especially feeling the pressure as shoppers compare products and pricing across websites to find the best solution for their needs.
Luckily, there’s a solution to help retailers break away from the competition. Retail media helps retailers drive incremental sales, profits, and shopper traffic, in the highly competitive eCommerce industry. While retail media on its own has a lot of benefits for retailers, it’s even more effective when used in tandem with a marketplace strategy.
Combine the Power of Retail Media and Marketplaces with Mirakl Ads
Mirakl Ads is the first of its kind retail media solution designed to unify retail and marketplace landscapes. It empowers brands, retailers, and advertisers to maximize returns by delivering the right ad to the right shopper at the right time. With unmatched control, flexibility, and transparency, Mirakl Ads equips retailers and brands with the essential tools for success.
By leveraging top-tier relevancy engines, customizable in-platform reporting, and access to premium in-market audiences, Mirakl Ads unlocks a new, untapped retail media opportunity, all without relying on third-party cookies.
Featuring sponsored products, display, and video formats powered by advanced AI algorithms for relevancy and personalization, Mirakl Ads is the only retail media solution designed to maximize retailer yield and advertiser returns across both retail and marketplace environments.
Mirakl Ads unlocks unparalleled retail media potential through dynamic positioning. Unlike traditional retail media, where specific site or app space is reserved for a fixed number of ads, dynamic positioning optimizes the display of both organic and sponsored products side by side. This approach maximizes product relevancy, boosts retailer returns from both media revenue and conversion rates, and enhances the shopper experience by presenting the most relevant products in the optimal order and quantity.
The Benefits of a Retail Media and Marketplace Strategy
Retail media offers a number of benefits for retailers, advertisers, and marketplace sellers.
For retailers, Mirakl Ads offers unmatched control, allowing you to effortlessly pivot your eCommerce strategy between retail media, marketplace, and organic products, while taking command of your ecosystem with a solution that prioritizes relevancy through advanced AI.
For advertisers, Mirakl Ads offers a powerful platform to promote inventory across retailer websites and apps with native, high-impact, conversion-driving formats that directly tie back to sales. Effortlessly launch and optimize campaigns in seconds with AI automation, minimizing risks while maximizing performance, scale, and visibility in front of your target audience.
For marketplace sellers, Mirakl Ads removes the administrative burden by allowing you to seamlessly convert sales revenue into advertising budget, integrating invoices and unlocking advertising potential.
Leading home furnishings company, Maisons du Monde, unlocked the power of retail media to improve the return on its advertising investment.
“Mirakl Ads makes it extremely easy for our sellers to start advertising on our platform. It's all seamlessly integrated and self-service. Advertisers tell us they see higher return on investment than other sites they advertise on," says Olivier De Rocca Serra, marketplace & B2B director at Maisons du Monde. "We evaluated other competitors and found that none could match Mirakl's features and pace of innovation. Mirakl really stands out as we found no significant gaps or superior alternatives available in the market.”
Transform Your ECommerce Strategy Today
Mirakl Ads is revolutionizing retail media with sophisticated AI algorithms that enhance performance, personalization, and relevancy. From automated campaign setup and optimization to dynamic yield management, Mirakl Ads is leading the next wave of retail media success.
