eCommerce Trends Driving Seller Growth in 2025
Growing a profitable eCommerce business in 2025 will require new tactics that help sellers and brands reach new customers and operate efficiently. From diversifying where they sell to harnessing the power of AI in commerce, brands are redefining what it means to thrive in an increasingly competitive market.
Here are some of the top trends driving seller growth in 2025.
Expanding Reach Across Channels
Selling on multiple marketplaces is a key growth driver in 2025. It allows sellers to unlock new revenue streams, increase brand visibility and connect with a larger, more diverse customer base.
That said, relying on a single platform exposes sellers to significant risks, such as fluctuating fees, policy changes and increased competition.
This dependence reduces control over profit margins, making sellers vulnerable. As a result, they spend more time managing their marketplace account, instead of focusing on growth strategies.
To reduce dependency on a single platform, it’s essential for sellers to diversify where they sell. By expanding to multiple marketplaces, sellers can reach new customer segments, enhance brand visibility and achieve more stable revenue streams.
According to Mirakl data, leading brands selling on three or more marketplaces experience a 104% growth in Gross Merchandise Value (GMV), demonstrating the effectiveness of a multichannel selling strategy.
For example, Adore Me, a leading intimate apparel brand, demonstrated the potential of this approach with an impressive 2x net revenue increase on marketplaces.
The brand successfully launched on multiple new platforms in just three weeks — showcasing the agility of the model. Additionally, they significantly reduced customer acquisition costs while simultaneously tapping into previously unreached market segments.
Home furniture brand mDesign also leveraged marketplaces to expand internationally.
“We find that it's the evolution of Ecom, customers are looking for more options, more choices”, said Ryane Montañez, mDesign’s VP of marketing, merchandising and eCommerce. “So it's the obvious fit for us to be able to offer our full selection of great products on each of these retailers."
By strategically expanding on multiple channels, sellers aren't just reaching new audiences, they're securing their competitive position in established retail ecosystems.
Elevating Listings with Generative AI
Sellers are increasingly turning to generative AI to create compelling and compliant product listings across multiple sales channels.
These AI-driven tools automatically generate high-quality product descriptions, extract and enrich product data through image analysis, translate content into multiple languages, and optimize SEO metadata to maximize visibility and engagement.
AI also ensures that product listings align with each marketplace’s unique requirements and taxonomy, reducing integration efforts and accelerating time-to-market.
For instance, 1001 Jouets, a leading retailer in the toy industry, has capitalized on generative AI to significantly boost their responsiveness to market dynamics — offering a crucial competitive advantage in their sector.
"AI-powered catalog tools have reduced our setup time by 70%, allowing us to launch products faster and stay ahead of the competition," said Dimitri Petit, president of 1001 Jouets.
By leveraging AI for catalog optimization, sellers can streamline content creation, expand seamlessly across new marketplaces and enhance the overall shopping experience.
Maximizing Ad Spend Returns with Smarter Tools
In today’s competitive eCommerce environment, sellers are rethinking their advertising strategies to maximize returns. The focus isn’t on increasing ad spend, but on strategically and efficiently allocating advertising budgets to maximize returns.
As a result, many are exploring opportunities beyond major platforms like Amazon, eBay and Walmart, identifying other channels where they can achieve higher revenues at lower advertising costs.
In that sense, PPC optimization tools, like Adspert, are becoming indispensable in optimizing ad performance seamlessly across multiple platforms.
Leveraging these tools, sellers can identify top-performing channels, markets and product categories, allowing them to invest where they generate the highest returns.
These tools empower eCommerce brands and businesses to scale their marketplace strategies profitably and sustainably. As competition grows, it is more important than ever to find ways to efficiently fine-tune advertising.
PPC optimization tools are no longer optional: they’re essential for sustainable growth and can be the key differentiator between well-spent and wasted ad budget.
Thriving in the eCommerce Landscape of 2025
By embracing multichannel growth, leveraging cutting-edge AI tools and optimizing advertising strategies, brands and sellers are positioning themselves to thrive in the eCommerce landscape of 2025. Learn how you can drive more growth and sales, with insights from our latest Q&A.
