KrisShop: Reinventing Loyalty Commerce with a Marketplace-First Strategy
Discover how Singapore Airlines' KrisShop transformed its loyalty programme with Mirakl's marketplace platform, deepening member engagement and unlocking new revenue streams.
Marketing Specialist, APAC, Mirakl
Melody is a Marketing Specialist at Mirakl, where she leads digital and field marketing across the Asia Pacific region. With over a year and a half at Mirakl, she is known for her ability to move fast, take ownership, and think big, turning ideas into execution across campaigns and events.
Discover how Singapore Airlines' KrisShop transformed its loyalty programme with Mirakl's marketplace platform, deepening member engagement and unlocking new revenue streams.

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