Case Study: Astore Shop by Accor Group

Overview

AccorHotels needed to improve the procurement experience for their buyers and sellers as well as ameliorate their offer by diversifying the goods their hotels had access to.

While AirBnB was quickly making headway in the hospitality industry, AccorHotels wanted to find a way to strike back with an initiative of their own. They revamped their digital strategy with a focus on localizing hotels by setting stringent initiatives to localize one third of their offerings from room service to items found in their hotels.

By adopting a hybrid procurement model and pairing that with an open-market competitive marketplace-model for their other offerings used in their hotels and restaurants, AccorHotels was able to create a holistic experience for their buyers. Since 2018:

• 1,100+ active shops

• 1,000,000+ active offers in 2019

• 2.5B € Managed spend per year

• 500x GMV growth in 2019